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Send one line about the decision in front of you. You'll hear back directly. Usually with one question and a time.

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Quick answers

Four things people ask first.

Q · 01

What's a first conversation like?

15 to 30 minutes. I want to understand where you are in your thinking, which part of the cycle concerns you, and the specific assumption you want tested. By the end I will have either booked the engagement or told you who else to call.

Q · 02

Do you sign NDAs?

Yes. Bilateral, plain English, no exotic clauses. Available before the first conversation if that helps.

Q · 03

How do you price?

Engagement-shaped. Fixed fee for Investment Committee and board work, hourly rate for ad-hoc calls, day rate for embedded engagements. I will send a one-page scope before we start.

Q · 04

Do you work outside aviation?

No. Aviation is the DNA of 2010 Advisory — and that is where the focus stays. Aerospace and adjacent infrastructure where it connects back. Adjacency-creep is how boutique firms become bad consulting firms.